Payment Options

It might not always be possible for you to purchase a course like this with one payment.

We can offer a 3 monthly payment option of $75/month.

If you want to make this arrangement, please send an email to support@howaboutthisacademy.com to request this.

We will then send you the information you need to get you started as quickly as possible.

Course Reviews

5 star rating

Brilliant course!

Shanne Saunders

I found this course incredibly helpful and informative. Stephan also has a lovely way of conveying the information is an easily understandable way.

I found this course incredibly helpful and informative. Stephan also has a lovely way of conveying the information is an easily understandable way.

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5 star rating

Great Course for beginners

Cecilia Ramirez

After I started this course I just new basics things on Facebook, with this short course I learned deep how to best target my ads and make it simple with Lea...

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After I started this course I just new basics things on Facebook, with this short course I learned deep how to best target my ads and make it simple with Lead Ads.

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5 star rating

Saved Audiences

Meriese Du Mont

Time is a resource and this will definitely save me time. I constantly had to create audiences every time I ran ads. Thanks HAT

Time is a resource and this will definitely save me time. I constantly had to create audiences every time I ran ads. Thanks HAT

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5 star rating

Brilliant explanation

Renee Theron

Easy and clear to follow instructions

Easy and clear to follow instructions

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4 star rating

Good to know

Nastassja Pretorius

This was an interesting course. Grateful that HAT showed you exactly how to do each step!

This was an interesting course. Grateful that HAT showed you exactly how to do each step!

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Course curriculum

We offer a few FREE lessons for you to get an idea of what you will learn during this course. They are marked below as "Free Previews", and are available for you to view at any time.

  • 1

    Section 1 - Welcome & Introduction

  • 2

    Section 2 - Facebook Page

    • Creating a business page on Facebook

    • Page settings and basics

    • Facebook page section quiz

  • 3

    Section 3 - Business Manager

  • 4

    Section 4 - Understanding Your Ideal Client

    • Downloadable Avatar worksheet

    • Your Client Avatar

    • Understanding your ideal client quiz

  • 5

    Section 5 - Understanding Facebook Audiences

  • 6

    Section 6 - Planning Your Ads

  • 7

    Section 7 - Understanding Ad Campaigns

  • 8

    Section 8 - Lead Generation Campaigns

    • Understanding a lead generation campaign

      FREE PREVIEW
    • Creating a lead form

    • Creating a lead generation campaign

    • Creating an ad set

    • Creating an ad

    • Duplicating an ad for your other audiences

    • Lead generation campaign section quiz

    • Campaign checklist

    • Going live with your ad campaign

  • 9

    Section 9 - Getting Your Leads

    • Downloading the leads and how to contact them

  • 10

    BONUS Section 10 - Automations

    • The importance of follow-up

    • Zapier to Google Sheets

    • Zapier to ActiveCampaign

  • 11

    BONUS Section 11 - Facebook Pixel Overview

    • What is a Pixel, and what is the Pixel Helper?

    • How to create a Facebook Pixel

    • How to install the Facebook Pixel

    • Event Pixel code

  • 12

    BONUS Section 12 - Instagram Ads

    • How to connect your Instagram account in the Business Manager.

    • How to run your ads to Instagram.

  • 13

    BONUS Section 13 - Fixing Errors & Facebook Support

    • Identifying an error

    • Contacting Facebook support

    • Fixing the payment method error

  • 14

    Next Steps & Feedback...

    • Thank you

    • Book your FREE 1-hour session

Frequently Asked Questions

  • What is Business Manager?

    Business Manager is a system that one uses to create and runs all ad campaigns, manages pages and controls audiences. In this course, you will learn some basics of the Facebook Business Manager that one needs to get started with your first ad campaign.

  • What is a Pixel?

    The Facebook Pixel is a tracking code that gets installed on your website or landing pages. This course will show you what it is, how to install it and how to use it in your business.

  • Will I build an actual ad?

    Not only will this course help you design and create your first ad, it will help you get your entire first campaign set up from Campaign level to ad sets, ads and also how to get new leads for your business.

  • Can I get new leads for my business?

    Yes! By the time you are done with this course, you will have a live lead generation ad that will generate new leads for your business on a daily.

Your Instructor

Stephan Kruger

Passionate about helping others, it is his life's mission to educate and empower business owners to take their businesses (or part thereof) online. Through a combination of online courses, online groups & communities, and private coaching sessions, Stephan gives his clients the opportunity to gain access to his knowledge and experience in order to fast-track their online marketing efforts.