The course is very clear and user friendly. I could listen to each section, pause the video as I needed to, and make changes within my Active Campaign as we...
Read MoreThe course is very clear and user friendly. I could listen to each section, pause the video as I needed to, and make changes within my Active Campaign as we went along. I've had the program for some time but have not been utilizing it properly. I'm excited about the things I've been able to integrate already and can't wait to see how this helps grow my business.
Read LessThe text is clear and neatly set out. Very easy to understand
The text is clear and neatly set out. Very easy to understand
Read LessExcellent introduction to getting started quickly!
Excellent introduction to getting started quickly!
Read LessWe offer a few FREE lessons for you to get an idea of what you will learn during this course. They are marked below as "Free Previews", and are available for you to view at any time.
Welcome to "Email Marketing - How & Why"
FREE PREVIEWIntroduction
Why, what & how
Account registration
Account settings
Addresses
Users & Groups
Developer settings
Tracking settings
Dashboard & overview
Contacts
Email templates
Email designer & elements
Email settings & summary
Types of campaigns
Creating a campaign
What is an automation? (Automation vs Campaign)
FREE PREVIEWCreating an automation
Automation triggers
Automation actions
Creating an email in an automation
Creating a notification email in an automation
Wait action in an automation
If/Else action in an automation
Split action in an automation
Go To action in an automation
Start or End automation action
Subscribing and Unsubscribing in an automation
Updating a contact in an automation
Adding or removing tags in an automation
Adding a note in an automation
Building a basic automation
Integrations
FREE PREVIEWGroovePages integration
ClickFunnels integration
Wordpress integration
Zapier integrations
Tips & Tricks
FREE PREVIEWHow to build & populate a list
How to NOT be "Spammy"
Subject lines & headlines
FREE PREVIEWTopic & keyword research
Possible email body elements
List cleaning
How to improve email deliverability
Automation recipes - How to use this section
FREE PREVIEWTemplate 1 - Basic welcome automation
Template 2 - Team notification automation
Template 3 - 5 Day drip series
Template 4 - Personalised follow-up from a custom form
Template 5 - Contact last engagement date
Template 6 - Birthday & anniversary automation
Template 7 - Lead magnet delivery automation
Template 8 - Adding a contact to a Google sheet
CRM Customer Relation Manager
FREE PREVIEWCRM - Pipelines & Deals
Creating new pipelines
Adding a deal to a pipeline - manually
Adding a deal in a pipeline - with an automation
Lead management & follow-up
Thank you
Book your FREE 1-hour session
Yes, that is one of the main aims of this course. During this course, you will learn how to build and design campaigns, automations and customer lists.
There are a lot of email campaign systems and platforms available but we prefer to use ActiveCampaign. Although this course makes use of ActiveCampaign, the principles you learn can be applied to any system or software.
Yes. Email automation and follow-up are probably one of the most important components of any funnel. You will learn how to integrate email signup forms, lists and automations with your funnel pages and website.
To learn these principles and to follow along in the course, yes. The 14-day free trial should give one enough time to complete this course. If you do not wish to use the system long term, you can cancel your subscription after the 14-day free trial has expired.
Yes. Not only will you learn how to build automations, but you will also get step-by-step instructions on 8 automations. These 8 automations are also available as templates for you to copy and use in your own system.
Stephan Kruger
