Course Reviews

5 star rating

Avatar and Value Ladder

Cecilia Ramirez

Before I tool this course I was not sure how to select my ideal client and how I can best define what products or services I can offer them to get started......

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Before I tool this course I was not sure how to select my ideal client and how I can best define what products or services I can offer them to get started... Now with this course it was so simple and easy to understand that I can best indentify my ideal client and also help other how to do it.

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5 star rating

Now I get it!

Shanne Saunders

This course really assisted me in structuring my approach in reaching my ideal audience. Very helpful, informative and makes so much sense!

This course really assisted me in structuring my approach in reaching my ideal audience. Very helpful, informative and makes so much sense!

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5 star rating

So valuable

Nastassja Pretorius

This really helped me get a better understanding of who I'm aiming towards and how to target them specifically. Thank you HAT

This really helped me get a better understanding of who I'm aiming towards and how to target them specifically. Thank you HAT

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What is a Value Ladder?

A series of events that form part of the customer’s journey. As the value increases that your offer, so does the price point. Use this value ladder worksheets to determine how you can get better leads and how to convert them into clients.
Value Ladder Infographic Image

Course Curriculum

  • 1

    Welcome to the course!

    • Welcome to Creating Your Value Ladder

    • Introduction
  • 2

    Identifying Your Ideal Client

    • Understanding your ideal client - Your Avatar

    • The Avatar worksheet template

    • How to use the Avatar worksheet
  • 3

    Your Value Ladder

    • What is a Value Ladder?

    • The Value Ladder worksheet template

    • How to use the Value Ladder worksheet
  • 4

    Next Steps...

    • Thank you

    • Book your FREE 30-minute session

    • Now that you have a Value Ladder...

Why Have A Value Ladder?

  • Ideal Customer

    Learn how to identify who your ideal customer is. Figure out how they think, act, and behaves. Solve their pain points. Target more of them and grow your following.

  • Perfect Offers

    Figure out what the offers are that you need to put in place to attract the perfect customer. Different people buy for different reasons, at different price points.

  • Buyer's Journey

    Figure out what your "No-Brainer" buyers journey is that you need to create to take a person from an "Eyeball" to a high paying customer.